Preference Certainty and Consistency in Discrete Choice Experiments: A Case Analysis of Sweet Potato Farming in Western Kenya

Hits: 159
Select Volume / Issue:
Year:
2022
Type of Publication:
Article
Keywords:
Preference Certainty, Consistency, Discrete Choice Experiment, Sweet Potato Variety
Authors:
Kiprotich, William Bett; Ndambiri, Hilary; Mose, Jared; Serem, Alfred
Journal:
IJRAS
Volume:
9
Number:
3
Pages:
81-96
Month:
May
ISSN:
2348-3997
Abstract:
The aim of this study was to evaluate farmers’ preference certainty and consistency in their choice decisions for sweet potato varietal traits in Kenya. This was achieved through the discrete choice experiment (DCE) approach where farmers’ preference certainty and consistency was analyzed for six select varietal traits that include: yield level, tolerance to pests and diseases, sweetness of the flesh, colour of the flesh, maturity period and price change. Study results from primary data collection of 400 randomly selected farmers from Western Kenya show that farmers were considerably certain about their preferences with an average certainty score of 7.0 on a scale of 0-10. They were also consistent in their choice behavior since they chose the same option in the second occasion as they did in the first occasion in 65.9% of the cases. The implication is that sweet potatoes famers in the study area were well aware of their preferences for different varietal traits and that breeding programs in the country could well work with the farmers in advancing sweet potato varieties with better traits for improved livelihoods.

Our Journals

IJECCE
International Journal of Electronics Communication and Computer Engineering
ISSN(Online): 2249 - 071X
ISSN (Print) : 2278 – 4209
www.ijecce.org
Submissions open
IJAIR
International Journal of Agriculture Innovations and Research ISSN(Online) : 2319 – 1473
www.ijair.org
Submissions open
IJISM
International Journal of Innovation in Science and Mathematics
ISSN : 2347 – 9051
www.ijism.org
Submissions open
IJEIR
International Journal of Engineering Innovations and Research
ISSN(Online) : 2277 – 5668
www.ijeir.org
Submissions are open.

IJAIM
International Journal of Artificial Intelligence and Mechatronics ISSN(Online) : 2320 – 5121
www.ijaim.org
Submissions open
IJRAS
International Journal of Research in Agricultural Sciences ISSN(Online) : 2348 – 3997
www.ijras.org
Submissions open

Indexed By: