Analysis of Green Tea Leaf Processing Challenges the Viewpoint of Tea Factory Owners in Gilan Province, Iran

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Year:
2016
Type of Publication:
Article
Keywords:
Challenges, Green Tea Leaf, Processing, Gilan Province, Iran
Authors:
Gharoun, Zahra; Kalantari, Khalil; Asadi, Ali
Journal:
IJRAS
Volume:
3
Number:
3
Pages:
128-132
Month:
May
ISSN:
2348-3997
Note:
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License. CC BY-NC-SA 4.0 Creative Commons License: https://creativecommons.org/licenses/by-nc-sa/4.0/
Abstract:
– Iran's tea industry has gone through several crises at different times and is still grappling with many problems.The purpose of this study was to identify and analysisthe challenges of green tea leaf processing in Gilan province, Iran. The statistical population of this research was the tea factory owners in Gilan province (N=1561).73 tea factory owners were selected as a sample by using Multi-stagesampling method and Cochran's formula. Reliability of the questionnaire was Determined by Using Cronbach’s Alpha Test (α=0.93). Confirmatory factor analysis and descriptive statistics were used for analyzing data by SPSS 19 and Lisrel 8.8. Reliability of model measured by Construct Reliability (CR) and R2 and validity of model was confirmed by T-Value.Confirmatory factor analysisindicated the various dimensions of green tea leaf processing challenges that include: 1. Processing and storage challenges 2. Economic challenges 3. Marketing and sales challenges. The results showed that the challenge of marketing and sales ismore effective than the other challenges of green tea leaf processing. Among the challengesof processing and storage “The low quality of green tea leaves delivered to the factory” with factor loadings 0.82, among the challengesof economic “Difficulty of obtaining bank credits” with factor loadings 0.95 and among the challenges of marketing and sales “Lack of brand” with factor loadings 0.89 were the most influential factor on the green tea leaf processing markers.
Full text: IJRAS_398_Final.pdf

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